Rolife 若来 9 周年「欢迎登陆・造梦世界」DIY 艺术展

若来9周年DIY艺术展

2026年09月25日-2026年10月25日

杭州 杭钢公园·2号高炉2F202室

项目预告

项目传播

项目现场

Rolife 若来 9 周年「欢迎登陆・造梦世界」DIY 艺术展落地杭州大运河杭钢公园 2 号高炉，是品牌周年节点下，围绕微缩小屋核心 IP 打造的沉浸式线下艺术项目。从历史背景来看，若来长期深耕 DIY 微缩文创赛道，依托精致微缩小屋产品，聚集大量手工爱好者与潮玩收藏社群；而大运河杭钢公园由老旧工业厂区更新改造而成，保留高炉粗粝厚重的重工业骨架，本次展览选择工业遗存空间承载童话微缩世界，正是利用新旧美学反差，把品牌微观创作世界放大至真实尺度，让方寸之间的手工造梦走出产品包装盒，转化为可亲身漫游的实体空间。

项目在空间造型与制作层面，依托 2 号高炉原生工业建筑结构，划分大人国秘境、梦幻光影隧道、小人国微缩街区与 DIY 共创空间四大打卡板块，核心装置为巨型造梦岛沙盘，集中展出海量玩家共创微缩作品。制作上将品牌经典微缩小屋 IP 进行尺度放大，冷硬的高炉钢结构与柔和梦幻的光影、精致微缩场景形成强烈视觉对冲，装置兼顾艺术展示与手工体验功能，实现微观造物美学在宏大工业空间内的落地呈现。

展期内持续开设 DIY 创造营、聚乐部工坊，邀请手工达人到场做创作分享，访客可以现场拼装 DIY 小屋，并且将个人作品收录至造梦岛沙盘之中，完成观众从参观者到创作者的身份转变。活动期现场内容和传播营销形成紧密联动，工业遗址与童话造梦世界的反差场景自带极强的社交传播潜质，面向 DIY 爱好者、潮玩粉丝，现场产出大量实拍打卡内容，在社交平台持续扩散。项目意义在于跳出潮玩品牌常规新品快闪模式，以周年艺术展强化 “人人都是造梦家” 的品牌理念，把线下空间变成用户共创载体，沉淀长期创作者社群。展览并非单纯的产品陈列，而是搭建品牌与粉丝的情感连接场景，借助用户共创内容实现周年品牌传播，同步完成微缩 DIY 产品的沉浸式体验种草，达成品牌文化输出、社群运营与产品营销的多重目标。

Rolife’s 9th-anniversary DIY art exhibition “Welcome to Dreamland” is held at Blast Furnace No.2 of Hangzhou Grand Canal Hanggang Park, an immersive offline project built around its signature miniature house IP for the brand anniversary. Historically, Rolife has focused on DIY miniature cultural and creative products, building a large community of handmade lovers and trendy toy collectors with its delicate miniature house kits. Renewed from an old industrial plant, Grand Canal Hanggang Park retains the raw, heavy industrial framework of blast furnaces. By placing a fairy-tale miniature world within industrial heritage, the exhibition magnifies the brand’s tiny creative universe to life size.

It takes the miniature dream-building experience once confined inside product boxes and transforms it into a walkable physical space. In terms of spatial design and fabrication, the venue leverages the original industrial structure of Blast Furnace No.2, divided into four themed zones: Giant Realm, dreamy light tunnel, Lilliputian miniature block and DIY co-creation space. The centerpiece is a giant Dream Island sand table showcasing abundant artworks created by community players. The brand’s classic miniature house IP is scaled up. The cold steel structure of the furnace creates striking visual contrast with soft dreamlike lighting and intricate miniature scenes. Installations balance art display and hands-on workshops, realizing the presentation of miniature craftsmanship within a monumental industrial venue.

During the exhibition, DIY creation camps and club workshops run continuously. Handcraft creators are invited to share creative ideas. Visitors can assemble miniature houses on site and submit their personal works to the Dream Island sand table, shifting their role from audience to co-creator. On-site programming and marketing are closely integrated. The contrasting scenes between industrial relics and dreamland carry high social sharing potential. Targeting DIY enthusiasts and trendy toy fans, the event generates plenty of on-location photo content and fuels online social conversations. Moving beyond conventional pop-up shows for toy launches, this anniversary exhibition reinforces the brand philosophy “Everyone is a dream-maker”. It turns the physical venue into a co-creation platform and nurtures a long-term creator community. More than simple product display, the exhibition builds emotional bonds between the brand and fans. Leveraging user-generated co-creation content, it delivers anniversary brand communication and immersive product seeding, fulfilling multiple objectives of brand cultural expression, community operation and product marketing.

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